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After 30 years of winemaking, Mitch Cosentino launched pureCru Napa Valley in 2008, a small producer of wines designed to accompany fine world cuisine. pureCru began as what Cosentino refers to as "a winemakers wine project" and has evolved into a venture that takes Cosentino back to his roots and some of the finest grape sources he has worked with over the years.
"I had been reminiscing about a small, hands-on entity where I could do it all myself again, like I did in the beginning," said Cosentino. He previously founded Cosentino Winery in 1980, although he is no longer involved there. Mitch currently consults for other small new Napa Valley producers who strive to attain high standing .
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